Learn Jay Baer’s R5 Content Method and Double Your Content Marketing Success



Content is hard, and it’s getting harder.

70% of businesses like yours are creating more content than ever this year. That’s a lot of competition.

And 50% of all content gets 8 shares or fewer. That’s a lot of meh.

If you’re going to spend at least some of your time creating content, don’t you want that content to make your customers

DO SOMETHING that matters to your business?

I know I do.

I'm Giving You the Winning Recipe

I’ve taken everything I’ve learned in 24 years in digital marketing, working for the biggest and most iconic companies in the world, distilled it down to its essence, modified it to be perfect for small and medium sized businesses, added a ton of incredibly useful worksheets and templates, and perfected the R5 Content Method - the recipe that will double your content success.

This exclusive marketing class doesn’t rehash a bunch of obvious you may have seen on a blog post, or heard on a podcast. This is the real deal: a proven, proprietary framework developed by me and my consulting team that you will use to make your content waaaaaaaaay better than it is today.

The R5 Content Method will teach you everything you need to know to double your content success. The framework includes 5 components (you may have already figured that out!):

R1: Relate to your audience

R2: Respond to their needs

R3: Roll out content creation

R4: Raise awareness of your content

R5: Refine through measurement

Each component includes video instruction from me and my team, as well as easy-to-use and massively helpful templates and worksheets.

R5 seats are limited. Get yours now.

You Get All of This:

  • The R5 Content Method, a proven framework developed by Jay Baer based on 24 years in digital marketing, working with the world’s biggest brands.
  • A specifically formulated system to help small and medium sized businesses double their content marketing success.
  • Access to five distinct learning components, each including explanatory videos from Jay Baer and his team
  • Downloadable, proprietary, massively useful templates and worksheets for each of the R5 framework components
  • Access to the whole program the minute it launches on September 11.
  • Access to R5 for entire year
  • Instant and ongoing (for 12 months) access to the private, students-only Facebook group where Jay and his team will answer questions, critique your content, and cheer you on to victory
  • Private invitations to monthly group Q&A calls with Jay and his team for more in-depth advice and counsel

(Do NOT Wait. R5 Will Sell Out Before Launch)


Here’s what a student said about our last version of this class:

“I feel like I learned $20,000 to $40,000 worth of

content marketing help and advice.”


Why Should You Do This?

Content isn’t getting any easier. And it’s not free. Your time is valuable.

And the money you may be spending to create and promote content could be used for something else. And when your content doesn’t work - when the blog post isn’t read, and the video isn’t watched, and the Facebook post isn’t liked, how does that make you feel?

Does it make you want to stop doing content marketing? To stop banging your head against the wall, over and over again?

If it does, I don’t blame you one bit.

But, I don’t want you to feel that way EVER again.

The R5 Content Method is a recipe to make sure that your content succeeds every time.

R5 will sell out before it starts. I strongly suggest you do not wait.

Fast Action Bonus (I’m fired up about this)

I want you to be a part of R5. If you agree, do NOT wait to sign up.

First, because we are limiting the number of students so that we can provide personal attention via the Facebook Group and Q&A calls.

This will sell out, and we will close the doors when we hit that threshold. 

Second, if you sign up by August 21, you are entered to receive the Ultimate Content Marketing Road Trip.

I will select a winner at random, and you will receive:

2 airplane tickets

2 hotel nights

2 registrations to your choice of three of the best content marketing events in the world.

(Content Marketing World in Cleveland, Content Experience in Toronto, or Marketing United in Nashville.)

You and your +1 will be my guest at your chosen event, giving you access to behind-the-scenes awesomeness, 1:1 time with me, and special surprises.

R5 is everything you need, in one easy package.

Register now to win the Ultimate Content Marketing Road Trip

A Proven Framework + Ongoing Support From Me and My Team

When you enroll in the R5 Content Method, you get access to EVERYTHING all at once. So, if you want to go hardcore and run through the entire course immediately to double your content success ASAP, you can absolutely do that.

If you want to do one component each week (and that is my recommendation) you can do that as well.

But regardless of how you pace yourself, you have full and complete access to the dedicated Facebook Group for the course, where my team and I are on call to answer your questions about R5 and your content marketing.

Plus, you receive exclusive invites to our private, monthly Q&A conference calls open only to you and other students.

And (I love this part) you get access to the R5 program for an entire year, including any updates we make to the framework, training videos, templates, and worksheets.

Course Outline

Each component includes video instruction from me and my team, as well as easy-to-use and massively helpful templates and worksheets.

R1: Relate to Your Audience

In this module, truly understand your audience segments and what content is important to them. We'll discuss how relevancy is the key to relating to your audience, how to collect audience data via internal and external sources and most importantly, how to analyze and distill that data into actionable pieces.

Outcome: Conclude this module with a completed audience segment matrix and data to support it.  

R2: Respond to Their Needs

Using your audience matrix, build out the key questions and funnel stages for each segment. This module is laser focused on the content your audience must have to engage with your organization. Jay's custom Youtility concept for content creation will give additional clarity to what content you MUST pursue at each funnel stage. 

Outcome: Understand what and when to create content for your successful audience segment response.

R3: Roll Out Content Creation

Applying the concept of "bricks" and "feathers" this module will teach you how to create programming which will fill your editorial calendar and atomize content for ongoing impact. Also leverage the 1:8 rule for continued resource efficiency and audience engagement. 


Outcome:  Plot existing content with new ideas to create a full editorial calendar ready for execution. 

R4: Raise Awareness of your Content

Competition is fierce in all verticals and for audience time. This module will step through application of an amplification strategy and promotional targeting needs. Leverage your internal staff, build current customer engagement and then look to expand your share. 


Outcome: Create an inside-out promotional plan including native, organic and paid opportunities. 

R5: Refine through Measurement

It is critical you measure your content effectively to understand what works. The four types of metrics to consider are consumption, share, lead and sales. Apply the goals of your business into a  tight dashboard that provides the data you need with nothing more or less. 

Outcome: Create a dashboard ready for primetime. Gain confidence knowing you are measuring the right things. 

I'm Ready for R5

Still Have Questions?

Here are questions I’ve been asked about R5. Perhaps you’re wondering these things too?

Q. Is there a guarantee?

A. I offer a 50%, money-back guarantee, provided you have downloaded and viewed all 5 components of the R5 system. If you give the course a legitimate shot, and decide it’s not for you, I’m delighted to refund half your money. If you just get too busy, or decide that you are okay with not improving your content, that’s not a refundable set of circumstances.

Q. Can I make payments?

A. No. I have priced R5 so low that payments are not available.

Q.  Is there a non-profit discount?

A. Potentially, yes. Please email info@convinceandconvert.com to see if you qualify

Q. Is there a multiple student discount? I want to have my whole team or company or division or Fantasy Football League participate!

A. Yes. Please email info@convinceandconvert.com for details on the special code to use at checkout.

A Final Note on R5

This is the best work I’ve done in my long career.

R5 takes everything I’ve learned and puts in into a proven, easy-to-understand system that is tailored just for you. It will work. The previous version of this course was targeted at big companies and it literally changed the entire business trajectory of several of the students.

This is going to be huge for you.

No more wasting your time and money on content that doesn’t work.

No more wondering whether this content marketing thing is pointless.

Instead, you’ll know exactly what to make, when to make it, for whom you’re making it, how to get it seen, and how to measure your big results.

I want to work with you. I hope you want to work with me too.

If you’ve read this far, thank you for your interest, your patience, and your trust. I take none of it for granted. I hope to see you inside R5.

All my best,
Jay Baer

Founder, Convince & Convert

Creator, R5 Content Method

I'm convinced, put me in the class!

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